In today’s crowded app marketplace-MEDIA is king….
MOUNTAIN VIEW, CA, March 20, 2016 /24-7PressRelease/— People are searching for new apps on search engines, but more often these days they’re downloading apps as a result of search and display ads. Currently, more than 50% off apps downloaded are a result of an ad seen on smartphones. This market shift in how consumers discover apps is driving app developers to begin collaborating with marketing and media companies to help spread the word on the app discovery and awareness. These display ads are demonstrating great return on brand awareness and app visibility by showing up at the exact moment a consumer is actively seeking for apps…and that drives downloads.
Smart Media Marketing & PR http://www.smartmediamarketingpr.com is a Northern California-based marketing and media company that specializes in working with app developers. CEO Landon Charles says “We’ve seen a 40% increase in app marketing and development this year, with developers focusing much of their budgets on marketing and brand awareness.”
Successful app development and launch is a team effort in today’s competitive marketplace. Charles went on to add, “Developers and owners of apps realize the success or failure of the business depends on an effective marketing campaign and so they are turning to the experts to ensure the right mix of ad placement.
For marketers, this means the app has to stand out of the crowd wherever smartphone users are looking to discover apps relevant to their interests. Statista, the stat and study-reporting portal, is reporting that more than 3 million mobile apps in the marketplace for download, that staggering stat is more important than ever in today’s overflowing app market.
CEO Landon Charles says “We’ve seen a 40% increase in app marketing and development this year, with developers focusing much of their budgets on marketing and brand awareness.
VetX, http://www.beta.vetxapp.com is an exciting new app dedicated to helping provide telemed care and vet services for the pet and animal niche. John Dillon, Co-CEO of the company states, “As a high-growth Boston based start-up in the pet-care industry, we have been looking for opportunities to link up with West coast marketing and media firm to augment our existing team’s marketing efforts and user footprint. Smart Media has been instrumental helping us connect with our marketplace and in the Silicon Valley market with individuals passionate about the health of their pets.”
Getting your app noticed is the first step in getting a customer to download, but just how do you get your app noticed? One method of increasing visibility is to focus your ads and app promotion on a consumer location or niche designed for downloads, using what are referred to as, mobile app install campaigns. This way, your app is able to reach a wider market segment while looking for an app similar in type to yours. Varying the format and location of the ads, in addition to search will also help to drive app installs. Using video, text, native and display ads will help can help people discover your apps in all their preferred locations.
Isaac Phoenix, developer of the soon to launch augmented reality gaming app, Shadow Hunters states, “As an app developer I have zero interest in understanding this intricate network of ad platforms and placement but I understand I need these to be successful.”
Phoenix went on to say, “Smart Media Marketing and PR has given me the opportunity to break through this crowded market and is helping me to make my business successful. They have the connections, knowledge and determination to turn this project into a full-fledged business…we could not do it on our own.”
Given the sheer volume of apps in the market available for download, it’s more difficult than ever to overcome app user ADD. That’s why your app needs to stand out from the crowd– So if you’re an app developer or a business looking to expand brand and bottom line by creating and launching an app, you may want to leave the marketing piece to the pros.